Management must have tricks.

Author: Situ Jin
Publisher:
Publish Date: 2004-08-01
Features: Open the scroll of history, how many generals have strategized and commanded with composure on battlefields shrouded in smoke and fluttering banners. Now, the clock of history has pointed to the 21st century. The smoke has dissipated, replaced by towering skyscrapers; the clatter of swords is no more, and the world no longer needs shouts and battles. Where should the "generals" find their battlefield? In a smoke-free battlefield—the arena of business where rivals compete, equally in need of outstanding commanders and countless excellent managers. This book is written for managers preparing to plunge into the business world, divided into seven chapters: Talent Management, Capital Operation Management, Market Planning, Internal Organization Management, Product Marketing Management, Enterprise Competition, and E-commerce. Each chapter carefully selects 1-3 classic cases and includes "Observer's Gains and Losses" for reference. The feature of this book lies in the combination of cases and knowledge, introducing concepts without lacking interest.，.