Medication marketing

Author: Shangguan Wanping
Publisher:
Publish Date: 2002-03-01
Features: This book is divided into two parts, comprehensively introducing the relevant knowledge background and marketing methods for pharmaceutical representatives in marketing practices. The first part includes content such as pharmaceutical companies, drugs, pharmaceutical trading enterprises, hospitals, relevant national medical management institutions and departments, drug bidding and procurement, WHO and the Chinese pharmaceutical industry, and medical reforms. The second part elaborates on various marketing practices, such as research, how drugs are delivered to patients, the use of sales tools, self-management for pharmaceutical representatives, presentation skills, pharmaceutical sales behavior, and career design for pharmaceutical representatives. This book can serve as a training manual for pharmaceutical representatives and pharmaceutical industry managers, as well as a reference book for pharmaceutical marketing and management personnel.