Enterprise globalization operations

Author: Xie Peilin
Publisher:
Publish Date: 2004-02-01
Features: This book is a cutting-edge English textbook for economic management, encompassing the practical experiences of global operations and management of developed enterprises since the 1990s. It summarizes common practices in international business operations, providing valuable references and insights for Chinese enterprises entering the global market. Through study, learners can gain a comprehensive understanding of how enterprises enter international markets and how to operate and manage within them according to international practices. The book integrates various economic knowledge required by modern economic and management professionals, aiming to equip current and future economic managers and staff with modern international business methods and skills while mastering basic English. This fosters the development of modern economic professionals who possess both theoretical foundations and strong practical application abilities.