E-commerce Tutorial

Author: Fang Zhen
Publisher:
Publish Date: 2004-08-01
Features: This book primarily discusses the fundamental content of e-commerce. It begins with an overview of e-commerce, introduces the foundation of e-commerce—Internet, and then analyzes aspects such as online marketing, B2G e-commerce, B2B e-commerce, e-commerce in the service industry, online advertising, e-commerce security, electronic payments, and e-commerce logistics. Finally, it discusses the international trade, legal, and tax environments under e-commerce. The book is rich in content, easy to understand, and emphasizes the cultivation of students' practical application skills, making it suitable as a textbook for higher vocational education.