Market research

Author: Ju Changzhi
Publisher:
Publish Date: 2004-07-01
Features: This book is compiled based on the summary of fundamental theories of market research and practical requirements of enterprise market research. It includes both general principles and theoretical research findings of market research, such as market research methods, questionnaire design, and sampling design, as well as innovative approaches to the implementation of various specialized research topics, such as environmental research, new product research, and corporate image research. Additionally, it provides a standardized summary of practical market research activities, including the organizational system, content framework, selection of research methods, and writing of research reports. Through these innovations, the book significantly enhances its practicality, applicability, and operability in market research. It is believed to greatly assist readers in improving their organizational, practical, and research skills in market research. This book can serve as a textbook for management, marketing, and trade majors in higher vocational colleges and undergraduate universities, as well as a reference and training manual for business and enterprise management personnel.