Trademark Protection Legal Practice

Author: Zhang Yumin
Publisher:
Publish Date: 2004-07-01
Features: Former CEO of the Philip Morris Group, Marx, once said: "Brand is the biggest asset for enterprise development. It is like a savings account. As long as you continuously improve quality and manage it well, accumulate its value, you can enjoy its high interest." In fact, trademark strategy has been closely linked with the development of enterprises. Unfortunately, in China, the Trademark Law has not been given enough attention in the business world. Some reputable trademarks have been by others, and some enterprises have been entangled in lawsuits due to trademark disputes. Based on the newly revised Trademark Law of 2001, this book is written by experienced professionals in the industry. The purpose is not to elaborate on grand and profound theories of trademark law, but to address the practical problems encountered by enterprises in their operations. Therefore, the book adopts a targeted approach, focusing on common issues through thematic chapters, highlighting the specific provisions of China's Trademark Law and the issues enterprises should pay attention to in their trademark strategy. It is highly practical.