Peking University Cultural Industry Frontier Report

Author: Xiang Yong
Publisher:
Publish Date: 2004-07-01
Features: In today's multicultural era, the corresponding economic culture has become one of the main trends of wealth. Obviously, what we are discussing here is not a small business issue of making small profits, but rather a big issue of how to operate cultural wealth under the cultural background. Jack Welch, the CEO of General Electric, once said, "The cultural industry is the biggest pie for the most challenging entrepreneurs of this era!" This statement is not surprising, but it reveals a path to wealth in today's world, stirring the heart! Setting aside foreign countries, in recent years, the operation of the cultural industry in China has penetrated into various fields such as media, entertainment, and tourism, forming a strong force. Without a doubt, a thing lacking cultural taste will certainly not have a long life.