24 Principles of Customer Communication

Author: Vince
Publisher:
Publish Date: 2004-07-01
Features: How to win over customers, how to maintain long-term friendly relationships with customers, and how to make customers loyal to you and your company? Renowned international management expert Vince, based on his 20 years of practical experience, summarizes 24 common communication challenges and pitfalls, helping you quickly master the communication skills of professionals. This book teaches you how to think from the customer's perspective, how to understand the psychological needs of customers, and how to maintain smooth business relationships with customers. This is not about trickery, but about teaching you the strategies of customer communication—guiding the customer's thinking, conveying their direct benefits, attracting the customer's attention, and more. By following these simple and practical communication principles, you will also win loyal customers.