Management is communication.

Author: Thomas D. Zwiefel
Publisher:
Publish Date: 2004-07-01
Features: Think about how many times you've passionately discussed change plans but received little support from the audience; how many times you've genuinely hoped for employees to be open and honest, yet they remain silent in your presence, only to complain to friends afterward that their opinions weren't heard. Poor communication has become a major killer in companies, even serving as a dividing line between good and great companies. As the CEO of a Swiss consulting group and a consultant for multinational corporations, Thomas D. Zwiefel has firsthand experience with the communication challenges faced by managers. His insights are simple yet powerful: Managers can achieve excellence in their businesses by changing how they speak and listen, as long as they understand:
★ Master high-level communication skills to inspire others to take action.
★ Climb the "Matterhorn of Listening" to reach the highest level of interpersonal communication.
★ Harness the power of your listening and speaking styles to shape reality.
★ Avoid four major pitfalls in your speech while minimizing unnecessary words. Remember, before checking your cash flow, examine your information flow.