New Perspectives on Television Planning

Author: Ren Jinzhou
Publisher:
Publish Date: 2002-04-01
Features: The author employs an artistic prose style (one being a key research project under the National Arts Science Planning, and the writing approach being similar), engaging in casual discussions or providing a rational framework for planning, or sprinkling seeds of inspiration to provoke thought. For all television professionals, especially television planners, it indeed offers valuable insights. The author's approach is divided into three major sections: Chapters 1-3 are titled "Viewing Scenery," introducing the current state and structure of planning and television; Chapters 4-7 are "Analyzing Scenery," focusing on practical planning strategies for making television more engaging; Chapters 8-12 are "Appreciating Flowers," presenting paradigms and ideas for television planning, demonstrating how television can be made more appealing.