Innovation drives growth

Author: Yan Qing and Robert Tucker
Yan Qing and Robert Tucker
Publisher:
Publish Date: 2004-07-01
Features: "Innovation Drives Growth" describes the advanced innovation activities of pioneering innovative companies while also teaching you how to systematically plan innovation processes for your own company. It helps you create innovations in products, processes, business models, or management strategies to win new customers, increase corporate revenue, and maintain growth momentum. By reading this book, you will learn:
Designing and implementing comprehensive innovation strategies;
Discovering unmet customer needs to gain competitive advantages;
Creating a system to ensure no good ideas are missed;
Identifying potentially breakthrough products, processes, and strategic concepts;
Promoting ideas internally and externally to overcome market barriers;
Involving everyone in the process of implementing ideas.
"Innovation Drives Growth" takes you deep into the research of 23 pioneering innovative companies, exploring their innovation methods, learning how they plan company innovation processes, achieve business growth, and gain profits and competitive advantages.