Audience Psychology and Media Guidance

Author: Zheng Xingdong
Publisher:
Publish Date: 2004-07-01
Features: This book primarily analyzes from the perspective of audience psychology and puts forward some views. It is divided into nine chapters, including: Audience Analysis, Audience Needs and Expectations, Audience Attention, Audience Comprehension, Audience Reception, Sender-Receptor Relationship, Communicator Image, Guidance of Communication Media, and Audience Rebellious Psychology.