Company Strategic Plan

Author: Mintzberg
Publisher:
Publish Date: 2002-04-01
Features: For any company, "strategic planning" is something that must be focused on, and its success or failure is a matter of life and death. This book profoundly reveals the essence and contradictions of the core issue of "corporate strategic planning" through rigorous analysis and argumentation, refuting various seemingly reasonable views prevailing in the market. It offers insightful perspectives that prompt deep reflection, especially in its sharp critique of the bureaucratic process of planning, research, revision, and implementation that many are immersed in daily. Any manager or aspiring manager should read this book carefully and reflect deeply on what truly causes their company to fail.