I never expected it. Contemporary Chinese Advertising Elite: Contemplations of the Contemporary Chinese Advertising Elite

Author: Zhu Haisheng
Publisher:
Publish Date: 2002-11-01
Features: The mainstream of advertising does not distinguish between 4A or non-4A agencies. Whether you are who you are, if you cannot create new mechanisms, you are always facing the choice of elimination. "The mainstream is dead" refers to some companies that have already developed into constraints and are gradually losing their mainstream status. "The niche will rise" refers to the emerging forces that are currently forming and gradually developing into a new mainstream. This is a textbook. This is a basic training manual for working advertising professionals. This is the most practical basic reference textbook for students currently studying advertising and communication. This is a textbook with localized characteristics targeting China's national conditions. It is the crystallization of wisdom summarized by Chinese advertisers, advertisers from the Chinese market, through countless hardships, confusions, and realizations in practice. They have diligently explored this vast unknown field, coming from the most authentic life and the most solid practice.