Experience marketing

Author: Zhou Zhaqing
Publisher:
Publish Date: 2003-03-01
Features: Experiential marketing is a new concept. Experiential marketing is related to traditional economics, our daily lives and work, and even our high technology. However, in the eyes of many people, it has not yet received enough attention. Implementing and promoting experiential marketing should start from internal marketing within the enterprise. Internal marketing is a continuous and uninterrupted process. If an enterprise can persevere, it can at least avoid going down the wrong path. Experiential marketing is not entirely an inexpensive marketing method; it is a more advanced service marketing, which is very worth our attention.