Light is beautiful

Author: Sun Li
Publisher:
Publish Date: 2003-06-01
Features: This book provides readers with a grand competitive landscape by detailing and comparing the strategic performance of enterprises such as Sunshine TV and News Corp, Southwest Airlines and Shenzhen Airlines, Hong Kong and Shanghai Hotels and New World, Vanke and Xinghuangpu. It allows readers to analyze the strengths and weaknesses of different strategies over a longer period. Additionally, the book introduces execution tools used by leading enterprises like Coca-Cola, Walmart, and Mobil Oil to achieve asset-light operations, helping readers truly understand the core strategies of capital operations. It offers significant inspiration for industry decision-makers, corporate managers, and researchers.