Escape from Cold Water — Five Principles for Corporate Survival and Development: Five Principles for Corporate Survival and Development

Author: [USA] Tom Peters
Publisher:
Publish Date: 2004-08-01
Features: 320 renowned business schools in Europe and America have adopted this book as the primary reading material for manager training courses. 428 companies from the Fortune 500 have selected this book as their internal employee training. This is a new work by management master Tom Peters, where he proposes five core principles for corporate survival and development through the rapid response of a frog to an unexpected crisis: thinking, target, diligence, calmness, and opportunity. The operating environment of a company is generally in slow change, with sudden shocks being the exception. In such slow changes, it is easy to lose efficient vitality and fail to sense the change, much like a frog in slowly heating water, which will ultimately be scalded by the "cold water." This book will teach you how to detect subtle changes, how to cope with slow decline, and what qualities you should possess, why you need them, and how to develop them. In summary, it is about how managers can always maintain efficient vitality.