Marketing Professionals' Daily Mandatory Course

Author: Lou Lingyun
Publisher:
Publish Date: 2004-06-01
Features: 365 marketing laws of the world's newest and new classics, give yourself some time, tell you some unique feelings in marketing work. To become a successful and outstanding marketing professional, the first choice must be a habit of daily self-reflection, and replace artificial complaints with natural actions to show composure and vitality. Human affinity is like the warmth of the sun—it can give people a sense of security and make customers trust you. Therefore, cultivating affinity is a compulsory course for marketing professionals to perfect their humanity. Impatience with loneliness is the enemy of success. If a person cannot endure loneliness, they will forget their goals and course. Therefore, loneliness can shape a person or destroy them—it is the acid test of success for marketing professionals. As a marketer, facing the unpredictable market competition, how much ability do you have to qualify for arrogance and pride? A lack of sincere humility is arrogance. When your own cup is too full, how can you accept others' offerings? Therefore, to succeed, you must first empty the water in your own cup. Jealousy will uproot all your vitality, warmth, brilliance, and other human highlights. Therefore, marketers should remember: if you hate others, others will not like you. Only by standing from a higher perspective can you think more comprehensively, and only by standing from the customer's perspective can you move them. The thoroughness and focus of marketers can give them the height and magnanimity they deserve! This book weaves a colorful world through a series of timeless, thought-provoking stories and comments. It is organized by theme for each month of the year, including chapters on learning, competition, wisdom, strategy, etc. Each theme is guided by nearly 30 philosophical stories, reviewed by professionals. The content is comprehensive and easy to understand, making it highly suitable for marketers to read.