Excellent Promotion

Author: Feng Zhang
Publisher:
Publish Date: 2004-09-01
Features: What is marketing? How does marketing operate specifically? What are the goals, steps, strategies, and management of marketing? This book will take you on an exciting journey into the fascinating world of "marketing"! The book is divided into four parts: "Planning," "Operation," "Management," and "Strategy."
The "Planning" section introduces the three major goals and five operational steps of marketing. The "Operation" section showcases the four major tools and operational methods of marketing to readers, including the operations of advertising promotion, sales promotion, public relations promotion, and personal selling promotion, as well as the powerful "channel promotion practices." In the "Management" section, you will see the evaluation of marketing effectiveness, cost budget control methods, and the management of the promotion process.
The final "Strategy" section discusses the application of marketing principles in new products, industrial products, and high-tech products, making it highly targeted and practical. The book is rich in content, knowledge, and highlights practicality and operability, making it the best choice for general managers, marketing directors, marketing managers, marketing directors, advertising directors, and corporate managers of small and large companies! Turn to the next page quickly—success is knocking on your door!