Author: Cui Xun
Publisher:
Publish Date: 2004-07-01
Features: This book covers both fundamental marketing theories and focuses on the application, promotion, and popularization of marketing theories. It is suitable for marketing professionals and managers in various industrial and commercial enterprises, business personnel in consulting companies, and readers interested in marketing management. Additionally, it serves as a teaching reference for undergraduate and graduate students in finance, economics, and business management majors. This book covers both fundamental marketing theories and focuses on the application, promotion, and popularization of marketing theories. It is suitable for marketing professionals and managers in various industrial and commercial enterprises, business personnel in consulting companies, and readers interested in marketing management. Additionally, it serves as a teaching reference for undergraduate and graduate students in finance, economics, and business management majors.
Marketing Diagnosis and Planning
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