Market research and market forecasting

Author: Han Dechang
Publisher:
Publish Date: 2004-07-01
Features: Based on the theories and methods of market research and market forecasting from developed countries, this book employs a combination of qualitative and quantitative analysis, as well as theoretical and empirical analysis, to provide a comprehensive, in-depth, and systematic discussion of the fundamental theories and basic methods of market research and market forecasting. The revised edition emphasizes the integration of the latest research findings from both domestic and international fields in this area, highlighting the systematicity and standardization of theory, as well as the practicality and operability of application methods. Particular attention has been paid to significant adjustments in the section on market forecasting: ① A redefinition of the meaning of market forecasting from a micro perspective; ② An emphasis on research in marketing management, changes in the macroeconomic environment, and corporate application conditions, with the addition of content such as "Market Cycle Analysis and Forecasting Method" and "Modern Time Series Forecasting Method"; ③ An inclusion of computer applications. The entire book strives to be rich in content, more rigorous in structure, scientifically sound in argumentation, more practical in methods, and better suited for teaching and research needs.