Behind Haier: A Comprehensive Record of Haier's Advertising Full Agency

Author: Feng Guoying
Publisher:
Publish Date: 2004-07-01
Features: Step into Haier and experience the heart-stirring advertising passion; Dive into Haier and feel the joys and sorrows behind it; A hidden story behind Haier. "Haier Behind" actually discusses the role of local advertising agencies in the development of Chinese enterprises. The process of Guangzhou Tianjin Advertising Co., Ltd. serving Haier is a microcosm of local advertising agencies accompanying the growth of Chinese enterprises. As one of the outstanding local advertising agencies, Guangzhou Tianjin Advertising Co., Ltd. has accumulated rich first-hand materials through years of advertising practice. The data in this book is characterized by its classic and documentary nature. Not many advertising agencies have served Haier, and even fewer have served it for such a long time. This book holds certain documentary value for the study of Chinese advertising history. The readers suitable for this book include advertising industry professionals, advertising departments and corporate decision-makers, students majoring in advertising and marketing communication, as well as experts and scholars in corporate research and advertising and marketing research.