Customer Development Marketing

Author: Fan Yunfeng
Publisher:
Publish Date: 2003-08-01
Features: This book primarily elaborates on the relationship between customer acquisition and marketing in the process of business development, the scientific 7 steps and techniques for customer acquisition (how to find customers, how to evaluate customers, how to approach customers, how to effectively negotiate and demonstrate to customers, how to handle customer objections, how to guide customers to close a deal, and after-sales service, etc.), the qualities and skills sales personnel should possess, practical sales etiquette, and some simple procedures for customer acquisition.