Here is the English translation of the provided content: "Successful Enterprise Marketing Management System Model" Note: The line breaks ("") are kept as they are in the original text.

Author: Wang Rongkui
Publisher:
Publish Date: 2002-04-01
Features: This book has undergone repeated discussion and research by experts, scholars, and industry management professionals. It creatively analyzes and summarizes advanced marketing management theories and experiences. Based on the characteristics of modern enterprise survival and development, it selects exemplary marketing systems from successful domestic and international enterprises. It systematically constructs a comprehensive framework for various aspects of marketing management, including marketing planning management systems, marketing information management systems, pricing management systems, promotion management systems, sales channel management systems, sales personnel management systems, customer relationship management systems, and after-sales service management systems. It embodies abstract management theories into scientific and specific operational systems, emphasizing institutional norms, solution design, and table examples. It constructs a set of scientific and practical marketing management system model systems to promote the operational application of marketing theories.