Self-marketing for marketers

Author: Wang Zhongqiu
Publisher:
Publish Date: 2003-07-01
Features: The only product you sell in your life is yourself. Marketing targets people's weaknesses in their efforts. The easiest people to influence through marketing are corrupt officials, unscrupulous merchants, and difficult people. Marketing is an art of selling, a strategy to satisfy others, and the wisdom of improving cost-effectiveness. Treat the boss as your customer—win the boss, win the stage; no market, no status. This book is divided into two parts: "Marketing People" and "Self-Marketing." It elaborates on fifteen aspects, including the categories of marketing people, the "four fundamental principles" of self-marketing, the lack of absolute tricks in self-marketing, and the self-marketing of marketing managers.