Box office marketing

Author: Xuefu
Publisher:
Publish Date: 2004-06-01
Features: This book, co-authored by the renowned marketing expert Philip Kotler and the outstanding art management educator and consultant Joanne Xuefu, provides strategies for market-oriented survival and development, as well as effective marketing management methods for professionals in the field of performing arts worldwide. The book cites dozens of real marketing cases from world-famous performing arts groups, focusing on the innovative and effective marketing strategies they employ, while also delving deeply into issues that could threaten the survival of performing arts organizations. The book is characterized by its cutting-edge concepts, rich content, compelling case studies, engaging style, and practical applicability. "Box Office Marketing" is the first authoritative imported edition of a marketing textbook on performing arts in China. It serves as an essential professional reference for managers, planners, directors, and producers of all performing arts groups across the country, as well as for personnel in cultural and arts management departments of government agencies. It can also be used as a teaching material for marketing courses in performing arts colleges and universities nationwide. Additionally, it is a valuable read for anyone aspiring to work in performing arts management or interested in box office marketing.