Renmin University of China School of Business / MBA Case Studies: Management Volume: Management Volume

Author: Wang Fengbin
Publisher:
Publish Date: 1999-07-01
Features: This book provides a detailed elaboration on all aspects of the "Management" course through the analysis of numerous typical cases from Chinese and foreign enterprises. It specifically includes knowledge of fundamental theories and concepts of management, as well as the four major management functions: planning, organizing, leading, and controlling. The content is rich, well-structured, and well-supported by data. Each case examines the company's historical background, current status, successful experiences, and existing problems from all angles, offering comprehensive and in-depth analysis with strong persuasiveness. It is highly worth reading and collecting.