Renmin University of China Business Administration MBA Case - Marketing Volume: Marketing Volume

Author: Guo Guoqing
Publisher:
Publish Date: 1999-05-01
Features: This book selects 48 domestic and foreign enterprises to analyze their marketing from different aspects such as marketing strategy, competitive strategy, product strategy, distribution strategy, pricing strategy, promotion strategy, and international marketing strategy. It provides an in-depth analysis of the reasons behind companies' success and failures in fierce competition, as well as the opportunities and challenges faced by different enterprises. The entire book is presented in a case study format, accompanied by analysis prompts and discussion questions to help readers understand and master the content. It is a highly practical book on marketing.