International Trade Volume / Renmin University of China School of Business / MBA Case

Author: Wen Li
Publisher:
Publish Date: 1999-12-01
Features: The growth of the cassette recorder market has stopped, and most companies in this market segment are struggling to maintain profitability. Like many other Japanese companies, Hitachi may need to raise prices due to the strong yen. At the same time, market competition is fierce, and the entry of low-cost cassette recorders from South Korean companies such as Samsung and into the market could have serious consequences for price increases.