E-commerce Basics. Assistant E-commerce Specialist Level: Assistant E-commerce Specialist Level

Author: Yu Peng
Publisher:
Publish Date: 2004-06-01
Features: E-commerce, as an interdisciplinary field integrating information science, economics, management, law, and other disciplines, has broad applications and urgent talent demand in the national economic construction, finance and commercial circulation, production and services, as well as various social activities in the information-based society of the new century. This book is compiled based on the "National Vocational Standard for E-commerce Professionals (Trial)." It systematically explains the basic concepts of e-commerce, the various technologies required to implement e-commerce, e-commerce security measures, payment methods for e-commerce transactions, legal regulations for e-commerce, foundational knowledge of online marketing, and relevant knowledge of logistics distribution. Each chapter is followed by corresponding exercises. The content of this book is comprehensive, highly practical, and targeted, closely aligning with China's current vocational qualification certification system. It is suitable as a textbook for e-commerce, international business, computer science, financial management, logistics management, and other related majors in higher education institutions. It can also serve as a reference book for managers, business professionals, and technical personnel engaged in practical work.