Supports data warehouse design for CRM

Author: Toddman
Publisher:
Publish Date: 2004-07-01
Features: This book primarily introduces the design and construction of data warehouses in the context of Customer Relationship Management (CRM). It covers the concept of data warehouses, explores their architecture, logical models, physical implementation, and engineering management. Additionally, it describes various tools and products used in building data warehouses and highlights key considerations when purchasing these tools. Furthermore, the book offers unique insights into the time-related aspects of data warehouses and provides feasible solutions.
This book is suitable for individuals seeking to learn the principles of data warehouses as well as consultants involved in data warehouse construction.