Newly Edited E-commerce Cases

Author: Yao Guozhang
Publisher:
Publish Date: 2004-06-01
Features: This book is an extension of the first part "Industry E-commerce Development Cases" of E-commerce Cases (edition). It provides a comprehensive and systematic analysis of the development and application cases of e-commerce from an industry perspective, largely retaining the structure and features of the original book. The book is divided into thirteen chapters. The first twelve chapters are case analyses of e-commerce development in twelve industries, including retail, foreign trade, banking, securities, insurance, tourism, civil aviation, automotive, pharmaceuticals, petrochemicals, transportation, and communications. The thirteenth chapter focuses on "E-commerce Development in Other Industries" case analysis. Each of the first twelve chapters includes two parts. The first part provides a comprehensive analysis of e-commerce development in the respective industry, covering three aspects: "Industry Development Overview," "E-commerce Overview," and "Issues in E-commerce Development in China for This Industry." This analysis is conducted from all angles and perspectives. The second part selects three representative and influential e-commerce development cases from the industry, providing a thorough, in-depth, and detailed analysis of each case. The integration of these two parts enables readers to grasp the macro development and micro applications of industry e-commerce, thereby enhancing their theoretical analysis skills and practical application abilities in e-commerce. The thirteenth chapter selects five typical cases from industries such as postal services, tobacco, agriculture, mobile internet, and education, conducts systematic and in-depth analyses of these cases, and aims to help readers generalize and further improve their ability to analyze and research e-commerce cases. This book is an extension of the first part "Industry E-commerce Development Cases" of E-commerce Cases (edition). It provides a comprehensive and systematic analysis of the development and application cases of e-commerce from an industry perspective, largely retaining the structure and features of the original book. The book is divided into thirteen chapters. The first twelve chapters are case analyses of e-commerce development in twelve industries, including retail, foreign trade, banking, securities, insurance, tourism, civil aviation, automotive, pharmaceuticals, petrochemicals, transportation, and communications. The thirteenth chapter focuses on "E-commerce Development in Other Industries" case analysis. Each of the first twelve chapters includes two parts. The first part provides a comprehensive analysis of e-commerce development in the respective industry, covering three aspects: "Industry Development Overview," "E-commerce Overview," and "Issues in E-commerce Development in China for This Industry." This analysis is conducted from all angles and perspectives. The second part selects three representative and influential e-commerce development cases from the industry, providing a thorough, in-depth, and detailed analysis of each case. The integration of these two parts enables readers to grasp the macro development and micro applications of industry e-commerce, thereby enhancing their theoretical analysis skills and practical application abilities in e-commerce. The thirteenth chapter selects five typical cases from industries such as postal services, tobacco, agriculture, mobile internet, and education, conducts systematic and in-depth analyses of these cases, and aims to help readers generalize and further improve their ability to analyze and research e-commerce cases. This book is suitable as a textbook for undergraduate and postgraduate students in e-commerce and related disciplines, MBA programs, and economics and management majors. It is also suitable for management personnel and IT professionals in various departments of enterprises. Additionally, it can serve as a textbook for e-commerce training programs at corresponding levels.