Network Advertising (Yang Jianzheng)

Author: Yang Jianzheng
Publisher:
Publication Date: 2002-05-01
Features: This book is a comprehensive textbook on the e-commerce direction of network advertising. The author, based on the current booming development of network advertising, conducts an in-depth exploration of the theoretical and practical issues of network advertising from three perspectives: advertising, marketing, and network technology. The main content includes ten chapters: the rise of network advertising, general principles, planning, design, production tools, methods, distribution, exchange, performance evaluation, and management. The book presents innovative viewpoints and detailed material, not only elaborating on the theoretical system of network advertising but also providing readers with specific guidance on practical applications and operational techniques.