Business English Reading·Volume 1

Author: Chu Zhimei
Publisher:
Publish Date: 2004-06-01
Features: Business English: An Intensive Course consists of 2 volumes, with this being the first volume, containing 10 units. It primarily covers topics such as the nature of business, marketing, careers, etiquette, telephone communication, travel, management, corporate organization, customs, and business negotiation. Each unit is divided into four parts (dialogues, texts, reading materials, and exercises) and includes translations of the texts and reading materials, as well as a glossary. The dialogue section guides students into an intuitive simulated business environment for learning; the text section provides detailed explanations of the unit's themes; and the reading materials section helps students expand their knowledge and learn more about content related to the unit's theme. This textbook features fresh and up-to-date content, with carefully selected materials that cover various branches of business activities. It emphasizes introducing fundamental theoretical knowledge and professional skills in business, with language that is easy to understand. This textbook is primarily intended for students majoring in Business English and International Trade at vocational and technical colleges. It can also be used by students from other economics and trade-related majors and self-learners of Business English.