Top 100 Creative Tips for Sales Experts

Author: Chen Lin
Publisher:
Publish Date: 2004-05-01
Features: Mark Twain said, "Anything that attracts attention will not be overlooked." This profound statement highlights a crucial truth in sales success: capturing people's attention. When basic intrinsic factors like product quality and price are similar, how well one captures attention becomes the key to sales success. Selling space heaters by using the passionate advocacy of TV show hosts to attract attention; promoting real estate by genuinely touching customers; selling cotton quilts by using the "filial piety" legend of purple to move customers. The 100 diverse and successful examples elaborated in this book are infused with the hard work of top sales professionals, shining with the wisdom and creativity of masters, and hold strong practical and reference value. To make your reading experience easier, we have also paired each story with comic illustrations. We believe that after reading the entire book, you will definitely gain insights and enlightenment—if so, that will be our greatest satisfaction. Those who will dominate the service world will be the ones who, at first, try to find their dream paradise; when they fail to find it, they will create it themselves. Sales, professionally explained, refers to the process where specialized personnel, through means such as assistance or persuasion, encourage customers to take purchasing actions.