Learn Business Management from Wolf Fights: The Wolf Totem Enlightenment

Author: Chen Guang
Publisher:
Publish Date: 2004-07-01
Features: This book starts with 25 stories about wolves, delving into reflections on human nature and wolf nature, the wolf path and the heavens' way. It also selects dozens of classic cases involving business warfare, military strategy, history, and humanities, creatively categorizing and commenting on them. It aims to share the experiences of successful and aspiring entrepreneurs—both their triumphs and failures—as well as the wolf-like qualities and spirit they embody. The value of this book lies not in introducing these common-sense concepts but in teaching people a business philosophy that follows common sense. It shows readers how excellent enterprises, outstanding groups, and elite human figures embody and execute these principles. Some of the stories in the book have even been included in classic management textbooks and still hold special significance today—this is the charm of the book.
Table of Contents:
1. Maintaining Dignity and Perseverance
Perseverance and Late Success
Matsushita Konoyuki's Perseverance
Running a Business Without Crying
2. Gratitude
True Service Spirit
A Pin in Coca-Cola
Collecting Deposits with Urgency
"You Eat Meat, I Drink Soup"
A laid-off worker becomes a manager
3. Wisely and Decently Taking Risks
Sea Adventures
Lu Buwei's "Buy Unique Goods and Sell at a Profit"
Ways to Overcome Difficulties
Win by Preventing Problems, Lose by Ignoring Them
4. When It's Time to Fight, Fight
Do It or Don't Do It
Win the Battle with Advertising
5. Wolf-like Loyalty and Integrity
Resolving Public Crises with Trustworthiness
The Patriotism of Entrepreneurs
6. Strategies in Action
Several Interesting Business Strategies
The Strategy of Changping to Determine the Outcome
7. Clever Planning and Prudent Action
Great Things Are Done in Detail
The Military Case of "Prudent First Battle"
8. Don't Be a Lone Wolf
Get Along with the Current Boss
Find Experts and Become Japan's Bill Gates
Associate with Ford to Become the Tyre King
A Nike Company Founded with Dollars
9. Preserving Strength and Weakening the Opponent
How to Handle Downturns
Fan Li's Happy Ending
Decisive Action and Reacting Late
10. Wolf-like Sorrow
General Motors Plays the Heartstring Card
A Food Empire That Becomes an Employee Paradise
11. Wolf-like Training Courses
Lean the Ladder Against the Right Wall
Tolerate Weaknesses and Value Strengths
The Value of Cultivating Talent
12. Strike Every Time, Never Miss
The Eruption of E-commerce Warfare
If the Taste is Good, Public Opinion Can Be Shaped
13. Trapping the Boar
Seize the Opportunity and Strike Full Force
Morgan Buys "Stranded" Coffee
Risking Everything to Find Sales Channels
The Lesson of the American
14. Don't Miss the Opportunity
Focus on the Young
Hu Xueyan, the Red-Capital Merchant,
Existence in Peril
Rescuing the Enterprise
Sun Bin's Survival Strategy and Joyful Revenge
15. Make the Most of Favorable Conditions
Dance with the Wolf or Walk with the Giant
Sharp Perception and Extraordinary Courage
Thomson's Unconventional Tactics
16. Wolves Also Have Emotion
The "Chunlan Project" Built on Iron Laws
Encourage Different Opinions
17. Curious Seven Wolves
Innovation Is Not the Patent of the Gifted
The Inspiration of Nestlé
18. Human Beings and Wolf Disturbances
Swatch Keeps the Company Developing with Daily Changes
The Business Theory of Continuous Innovation
19. Die for Each Other
Lion Foods: The Impossible Miracle
Die for Each Other, A Song for Eternity
20. When Paths Cross, "Wolves" Win
Haier Culture: Activating "Intangible" with "Tangible"
Business Operations Are Like Warfare
21.
Bait the Enemy with Illusions
Yankao's Living Strategy
The Yanjing People's Living Strategy
22. Success Comes Quietly
Good Businesses Are Quiet
The Mystery of Success
The Wolf's Loyalty
When Poor, Be Self-Contented; When Rich, Help Others
Run a Business with Three Parts of Heroism
Be Loyal to the Nation
23. The Power of a Pack
Team Spirit of Collective Wisdom
Collective Action in the Midst of War
China's Private Enterprise Team