Okay, here is the translation following your instructions: Concept: The OK Story That Ignites the Wealth Deep in Your Brain The OK Story That Ignites the Wealth Deep in Your Brain

Author: Shi Xianwen
Publisher:
Publish Date: 2004-06-01
Features: At the dawn of the 21st century, in China's planning industry, if one were to discuss the depth of theoretical extension and the breadth of theoretical influence, Shi Xianwen, Professor, would undoubtedly be at the forefront. He can use the same course to inspire both bosses and employees, the elderly and the young, Chinese and foreigners with profound spiritual enlightenment. Shi Xianwen, as the of the World Business Strategy Association (WBSA), is one of the key founders of modern planning theory. His theoretical core lies in the principles, routes, procedures, techniques, methods, and models of innovative thinking. His theoretical model is represented by "OK," which has now become a brand in his theory. He also invented the patented tool for planning—the "OK Planning Instrument." According to his theoretical model, planning thinking is expected to be softwareized, allowing planners to leverage information tools in the internet environment to enjoy the latest achievements of modern planning. He pioneered the integrated development of planning science, technology, and industrialization. Over the years, the WBSA organization under his leadership has conducted a series of certification programs for business planners across China in collaboration with the National Personnel Department of China. This has made planning a significant profession across various industries, demonstrating remarkable educational outcomes and laying a solid foundation for further integrating planning into a professional track in the country. His contributions to modern planning in China are multifaceted. In the OK theory, Professor Shi has published works such as "Business Planning," "OK Planning Decision Model," and "OK Planning Theory." The primary readers of "Business Planning" and "OK Planning Decision Model" are business professionals, while "OK Planning Theory" is aimed at planning researchers. This book is a popular reading compiled from his public speeches. Drawing from business practice and reaching a considerable theoretical height before spreading to the widest possible fields—this is the basic development process of his theory. Professor Shi is not only an outstanding scholar and renowned planner but also an exceptional speaker. His speeches combine the depth of a scholar, the vision of an entrepreneur, the passion of a planner, and the unique narrative rhythm of a master storyteller. On average, he delivers over 80 speeches annually across the country, covering all regions. His audience includes planning professionals, managers, university students, and more. He has a large group of loyal followers in more than 20 cities across China and Southeast Asia. "OK Planning Theory" is his masterpiece. This book was compiled by experts from our institution based on the audio recordings of Professor Shi's lectures, talks, and discussions on "OK Planning Theory." The content and arrangement have been approved by Professor Shi. The complete lectures of Professor Shi amount to approximately 400,000 words, which have been published in two books. One focuses on human-centric aspects and is titled "Planning—The OK Story That Changes Your Career and Fate," while the other focuses on capital and is titled "Planning—The OK Story That Ignites the Wealth Deep in Your Brain." Both books have similar lengths and are accompanied by rich images and diagrams. To ensure that the OK planning theory and innovative thinking generate the expected social impact and become integrated into daily life, Professor Shi's students, who have spread across the country, are preparing to promote this series of books.