Jack Trout Marketing Positioning

Author: Robert
Publisher:
Publish Date: 2003-01-01
Features: The term "Positioning" was proposed by the contemporary American marketing master Jack Trout. While elaborating on Trout's Positioning theory in detail, this book starts from the actual situation of China's business, fully explaining Jack Trout's Positioning theory in terms of product brands, advertising, product marketing, consumer purchasing psychology, and more, adding "Positioning." The book's explanation of Positioning theory is clear and logical, with vivid and concrete examples, making it a must-read for product marketers. This book was also written to coincide with Trout's lecture in China in mid-October. It encapsulates the essence of Trout's thoughts, providing a theoretical basis for us to understand Trout, understand marketing, and understand Positioning marketing. The term "Positioning" was proposed by the contemporary American marketing master Jack Trout. While elaborating on Trout's Positioning concept in detail, this book starts from the actual situation of China's business, fully explaining Jack Trout's Positioning theory in terms of product brands, advertising, product marketing, and consumer purchasing psychology, adding "Positioning." The book's Positioning theory is clearly explained, with vivid and concrete examples, making it a must-read for product marketers. This book was also written to coincide with Trout's lecture in mid-October, and it encapsulates the essence of Trout's thoughts, providing a theoretical basis for us to understand Trout, understand marketing, and understand Positioning marketing.