Modern Enterprise Management Basics (Second Edition) (Second Edition)

Author: Ding Renzhong
Publisher:
Publish Date: 2002-03-01
Features: To adapt to the requirements of modern enterprise management in the new era and meet the needs of various levels of individuals, including the business community, economic management cadres, and teachers and students of colleges and universities, to learn modern enterprise management theories and knowledge, this book has been compiled. Modern society has entered a new era of scientific enterprise management driven by information technology. This book strives to reflect new theories, concepts, and methods in the field of modern enterprise management, while fully paying attention to the combination of theory and practice, as well as quantitative and qualitative analysis. The content of this book is novel, easy to understand, and widely applicable. It can serve as a general textbook for undergraduate, junior college, and vocational college management majors and other related disciplines, as well as a self-study reference book for a broad range of enterprise management personnel and those aspiring to engage in management practice.