Travel Service Management

Author: Zhang Wenjian, Wang Hui
Publisher:
Publish Date: 2001-12-01
Features: The book's distinctive feature lies in integrating the new theories and principles of service management, selectively and creatively applying them to the tourism service field, and genuinely aligning with the practical realities of Chinese tourism enterprises. This approach constructs a relatively comprehensive tourism service management system. The book's effort or innovation lies in organically blending general service management principles with tourism research methods, creating a set of rules for tourism service and adjusting supply elasticity, revealing the importance of tourism service quality as an analytical tool for supply-demand relationships in tourism, and exploring the principles of change management and adjusting supply elasticity, highlighting the significance of tourism service quality as a core competitive advantage of enterprises. The book combines theoretical depth, professionalism, and practicality, making it suitable for tourism management professional teaching and employee training in tourism enterprises. The book's distinctive feature lies in integrating the new theories and principles of service management, selectively and creatively applying them to the tourism service field, and genuinely aligning with the practical realities of Chinese tourism enterprises, thereby constructing a relatively comprehensive tourism service management system. The book's effort or innovation lies in reflecting the organic integration of general service management principles with tourism research methods, creating a set of rules for tourism service and adjusting supply elasticity, revealing the importance of tourism service quality as an analytical tool for supply-demand relationships in tourism, and exploring the principles of change management and adjusting supply elasticity, highlighting the significance of tourism service quality as a core competitive advantage of enterprises.