Top 10 Entrepreneurial Winners in the World

Author: Tan Dizhou
Publisher:
Publish Date: 2004-01-01
Features: This series elaborates and analyzes in detail and incisive manner from three aspects: the initial stage of entrepreneurship, corporate cohesion, and marketing strategies. The individuals selected in the book are, in a sense, referred to as winners, and the enterprises they have established are now world-renowned companies. The book also outlines the management philosophies of major winners. These theories will benefit greatly those in the business world who are concerned with economic development and brand marketing; for newcomers with aspirations to make a mark in the business world, it is an invaluable source of experience; and of course, for business owners who hope to transform their companies but encounter numerous challenges, this is the best course for reference and learning.