The Mystery of Travel Advertising

Author: Zhang Xianping
Publisher:
Publish Date: 2004-03-01
Features: The role of tourism advertising in the development of tourism can be said to be self-evident. Tourism enterprises are doing their utmost to divide the market of this vibrant, emerging, and internationally-oriented dynamic industry, engaging in both open and covert competition. The global tourism industry is highly competitive, with complex and ever-changing market conditions. As for tourism advertising, it should make a valuable contribution in creating high-quality tourism products, designing and developing unique, eye-catching, consumer-engaging, and culturally rich tourism products, and bringing them to the market to win the market. Tourism is a high-level consumption and lifestyle choice. It is not only a smoke-free industry that aligns with the "green industry" of global economic development but also a burgeoning industry on the rise. This is a specialized research book on tourism and advertising, starting from the generation of tourists' needs, it explores the basic theories and methods of tourism advertising creation, analyzes its principles and characteristics, elaborates on the communication principles of tourism advertising, and showcases its rich cultural connotations. Tourism, advertising, joy—wishing to share with you.