Modern hotel management

Author: Hai Menghui
Publisher:
Publish Date: 2003-04-01
Features: This book is one of the unified teaching materials for higher education tourism management. It consists of ten chapters, comprehensively, deeply, and systematically elaborating on various aspects such as hotel management, an overview of hotel management, hotel planning management, hotel organization management, hotel marketing management, hotel service management, hotel service quality management, hotel business management, hotel human resource management, and hotel safety management. The book is characterized by a scientific system, clear hierarchy, rich content, and an organic combination of theory and practice. To facilitate readers' learning, understanding, and mastery, each chapter begins with learning objectives, key points, and difficulties, and concludes with case studies, chapter summaries, key concepts, exercises, and reference books. In addition to serving as a textbook for higher education tourism management, this book can also be used as a teaching material for tourism vocational education, tourism industry training, self-study, and as a reference for tourism professionals.