Retail Science

Author: Bell
Publisher:
Publish Date: 2001-06-01
Features: Learning from and drawing on the experience of other countries is to follow the trend, while enhancing one's own strength is to create momentum. Cultivating and attracting more talent, changing the current state of China's retail industry, bridging the gap between China's retail industry and international standards, and helping China's retail industry stand firm amidst the tide of transformation and recreate its glory, have become the common call of consumers and industry professionals. This is also the original intention of translating this book. Through 10 modules and 13 cases, this book provides a comprehensive description of various aspects and forms of the retail industry, summarizes recent research progress in the field, and summarizes the problems and experiences encountered by various retail forms in their development and expansion. It also validates relevant management theories. The author hopes that through the carefully selected cases, students can develop the ability to handle problems frequently faced by retail industry practitioners. Some well-known retail companies mentioned in the cases, such as Walmart, car washes, and Ito Supermarkets, already have branches in many cities in China. Mail-order and online shopping have also entered the homes of ordinary people. By examining these retail stores and retail forms, one can deepen the understanding of the latest developments in the retail industry.