Travel Marketing Management

Author: Ma Yong
Publisher:
Publish Date: 2002-09-01
Features: A new concept textbook for higher vocational and technical tourism and hotel management majors in the 21st century. This book is guided by the principles of being easy to understand yet practical, highlighting high-level, professional, and innovative characteristics, and is specifically designed for the learning needs of students in higher vocational and technical colleges. Based on the laws of tourism economic activities and drawing on the latest international research findings on tourism marketing, this book provides a systematic and in-depth explanation of tourism marketing and management theories. Therefore, it can serve as a teaching textbook for tourism and hotel management majors in higher vocational and technical colleges, as well as a reference book for self-study by tourism professionals and practitioners.