Retail Science

Author: Yao Liping
Publisher:
Publish Date: 2002-02-01
Features: This book briefly elaborates on the basic theories of retailing, focusing on the analysis of retail store catchment areas, site selection, and various retail formats. It examines the process from establishing a physical retail store to managing products, pricing, personnel, and evaluating retail performance in operations. The aim is to present the content in a concise, in-depth, and easily understandable manner. Each chapter includes case studies and summaries specifically designed to help students better understand real-world applications, enhance learning effectiveness, and develop professional skills for a career in marketing.