VI design

Author: Yu Xianglong
Publisher:
Publishing Date: 2003-08-01
Features: This series of books is a targeted, high-quality, and distinctive tutorial material. The publication and distribution of this series will play a positive role in promoting the improvement of design professional teaching quality, meeting the needs of design enthusiasts and candidates for design majors in art colleges, and enhancing the design awareness and literacy of the general public. Modern design has entered a new stage, continuously developing and innovating. In modern society, the demands on design are becoming increasingly inclined toward the pursuit of individual perfection. In this era of booming market economy, design encompasses many new concepts and cultures, elaborating on how people are no longer satisfied with simple repetition and consumption of material life, but also seek deep cultural connotations while pursuing material abundance. When it comes to design, people often mistakenly believe it is a privilege exclusive to designers. In reality, design should be an indispensable part of human life, with every material product in daily life designed and produced according to people's living needs. Of course, it also integrates people's spiritual values and orientations. Everyone has the right and potential to participate in design. Every successful product design expresses the shared creativity and tacit understanding between designers and the public. In real society, designers are involved in countless design practices, such as environmental art design, packaging design, fashion art design, advertising design, etc. Sometimes, they also participate in various social and cultural activities, such as the design and planning of literary and artistic performances, public welfare campaigns, and more. These include both collective and individual actions, indicating that the philosophy of design has permeated every aspect of our lives. To enhance the design awareness and literacy of the entire population, the mission of design education is even more arduous. The continuous innovation and reform of design education in art colleges are currently a very important research topic, and among them, the compilation and research of teaching materials are of paramount importance. Without a comprehensive system of teaching materials, the development of design education will be constrained, affecting the education and cultivation of design talents. At the same time, due to the increasing number of candidates applying to art colleges for design majors in recent years, they urgently need a targeted, high-quality, and distinctive tutorial material. The re-publication of the "Introduction to Design Basics Series," led by design department teachers from our college and supported by some teachers from art colleges in other provinces and cities, as well as design professionals, is a truly commendable event with far-reaching impact and significance on the development and popularization of design education. It is hoped that the publication and distribution of this series will contribute to improving the quality of design professional teaching, meeting the needs of design enthusiasts, and enhancing the design awareness and literacy of the general public.