Corporate Culture Interpretation of World-Class Classics

Author: Guo Keshua
Publisher:
Publish Date: 2003-07-01
Features: Currently, science and technology are advancing rapidly, information aging and the internet economy have made the market present a global trend, and competition between enterprises is becoming increasingly fierce. How to improve the cultural quality and management level of corporate managers and employees, as well as to enhance the construction of corporate culture and image, is of great significance for enterprises to participate in international competition. This book tells us that companies must establish a spirit, and spiritual culture management can provide the only guarantee for the increasing complexity of ever-emerging new products and the accelerating pace of market changes. Therefore, spiritual management will become the most important management tool in the future.
Interpret 10 of the most influential classics to lead you into the core thoughts of the masters and teach you to possess the essence of the masters' thoughts. As a philosophy of management, the marketing concept has been highly favored since its emergence in the early 1950s. More and more enterprises use the marketing concept as a guiding philosophy for their entire business activities in market competition. Today, with the increasingly developed market economy and fiercer market competition, marketing as an applied discipline has attracted great attention from business professionals. The strong vitality of marketing stems from its continuous theoretical innovation and development, which drives this concept shift neither from government actions nor from consumer movements, but primarily from the needs of enterprise competition and the demands of the market economy.