Author: Jiang Dingxin
Publisher:
Publish Date: 2002-03-01
Features: Introduces the connotation and extension of the hotel entity, describes the operating patterns of hotels, proposes the basic theories of hotel management; and elaborates on equipment and facility management, organizational management, service quality management, human resource management, marketing, public relations, material management, etc., following the logical thinking of hotel management. The writing of this textbook also takes into account the composition of the hotel management discipline system and the teaching outline of tourism programs when selecting and arranging the content.
Introduction to Hotel Management
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