Lanchester Strategy · Retail Industry Strategy: Lanchester Strategy

Author: Shinichi Yano
Publisher:
Publish Date: 2003-09-01
Features: The "Fukuyama Modern Practical Business Warfare Series" upholds Fukuyama's consistent style of "practicality and operability." It focuses on diagnosing the overall commercial marketing channel system, guiding businesses to gain an in-depth understanding of the characteristics of various industries and channels in the rapidly changing environment. From strategy to tactics, from suppliers to wholesalers to retail stores, and from team operations to individual combat, it provides systematic combat training! It will further assist the success journey of businesses! It is recommended that every management officer in the company have a copy, and it will surely bring unexpected results!